Marketing-and-sales-Services-Ideanco-Main

Marketing and Sales

Our extensive business knowledge and expertise grant us the ability to design high-level solutions that leverage our client’s latent potential to enhance and expand their brand value, market share and overall performance & profitability. Through market research, we are able to better understand changing customer requirements and shifting trends in consumer behavior and market dynamics. We monitor competitors, and assess their products & services, and their financial performance. Accordingly, we propose effective marketing & sales strategies that would translate this information into sustainable competitive advantage for our clients. We work with our clients’ staff to ensure proper understanding of developed marketing & sales strategies, tools, training and experience.

Our Market Development, Innovation, and Business Intelligence expertise benefit clients and provide full understanding of target markets, products and services, and the competition- hence can achieve an early mover market advantage and realize business opportunities.

We bring vast experience in the following areas:

We ensure thorough segmentation through intricate analysis and research, in the hopes that our clients’ products and services reach all intended market segments
It comes down to identifying and assessing all relevant channels in order to pinpoint the specific avenues for our clients’ products and services. Furthermore, we help our clients in developing and growing these avenues into successful sales channels.
We utilize our expertise and scientific approach to ensure the correct pricing strategies are adopted to maximize the market take-up of our client’s products and services.
We help our clients with the development of the best go-to-market strategies; these strategies span the whole product development cycle from conception to product launch.
We utilize the latest digital technologies (including mobile telephony, online search engines, social media and the World Wide Web) to attain the maximum exposure for our partners’ products and services.

The Ideanco approach

We foster an environment of creativity and freethinking for our Ideanco family, as we want to ensure that everyone has the opportunity to bring forth their individual expertise and perspectives to solve complex business problems and scenarios through a sharing of ideas and open debates. We develop a cohesive fabric that is built upon the foundation of cooperation and teamwork, allowing us to thrive through the most complex business issues faced by our clients. We like to instill integrity and passion in every aspect of our work. This guarantees that we are able to provide the best-of-breed solutions for our partners.

Marketing-and-sales-Services-Ideanco-Sub

Challenges

The three major challenges that exist within companies who are either living a successful syndrome or starting new are the following:

  • No brand awareness and do not care about brand equity
  • Lack of marketing strategy
  • Poor Segmentation and alignment of activities
  • Sales and Marketing are not the on the same team
  • Finance and strategy department do not see the value in marketing considering they are driven by numbers

Solution from high-level to such challenges

We are committed to exploiting our client’s maximum potential to attain their rightful position in any given market. Our extensive business knowledge and expertise grant us the capability to design high-level solutions that leverage our client’s latent potential and capabilities to expand their market share, enhance their brand value and overall performance & profitability. We monitor the market conditions and competitors, and assess their products and services, strengths and weaknesses, and financial performance. Accordingly, we propose effective strategies that would translate this information into sustainable competitive advantage for our clients.

Benefits to the Clients:

We conduct critical assessments of their business strategies, perform strategic reviews and develop an effective business plan in line with market dynamics, hence maximizing benefits from available opportunities and addressing present threats.

  • Through market research, we are able to better understand changing customer requirements and shifting trends in consumer behavior and market dynamics.
  • Our homegrown knowledge and expertise helps our clients avoid poorly thought out strategies, potential detours and pitfalls, while zooming in on the most ideal business solutions.
  • We will work together with our clients’ staff to ensure proper understanding of developed strategies, tools, training and experience to ensure successful implementation of business goals and ideals.
  • We identify disruptive ideas and external threats and ensure that adequate measures are taken to mitigate their impact on our clients’ future business prospects.
  • Working closely with our clients will ensure that their staff benefit from the knowledge transfer process.